… I have christened slang — and I am sure, quite consciously, that this is to do with that world of the ’60s, which was known as the ‘counter-culture’ — for me, I call it ‘the counter-language’.
— Jonathon Green, slang specialist and lexicographer
Oxford Languages, the world’s leading dictionary publisher and provider of Google’s English dictionary, defines slang as:
… a type of language that consists of words and phrases that are regarded as very informal, are more common in speech than writing, and are typically restricted to a particular context or group of people. …
Yesterday was happy/sad.
Happy/sad because we closed on the sale of the house we lived in for 28 years.
Where we raised our two girls and a few dogs along the way.
The kitchen in which I made approximately 2160 peanut-butter-and-jelly sandwiches for school lunches.
The scene of numerous taco nights with 14 teenagers around a table made for six.
My surprise 50th birthday party thrown by Sara Ann and her friends, with help from her older sister, when they made tacos for me.
A zillion sleepovers with screaming, giggling girls.
The dining room that sometimes became a sewing room…
Social media mistakes matter because your social media presence may be the first — or even the only — impression potential customers have of your business. Your social profiles should reflect who you are, what you do, and what you stand for.
Most social media mistakes are a result of laziness, inattention, or carelessness. Some can be attributed to insensitivity and/or tone deafness. Whether intentional or not, these failures can hurt your reputation and your business.
It’s not just the major social media mistakes that can tank a business online; sometimes it’s less obvious errors that hurt a business’ presence.
If you’re a WordPress user, you’ve probably heard of Gravity Forms. It’s one of the leading form building plugins, and can do anything from a simple contact form to a college admission application. You can read about features and pricing here.
I’ve used Gravity Forms for many years. At first, I found it intimidating, but once I installed the plugin and started using it, I realized how simple it really is to create forms.
As a reminder, a WordPress plugin is a piece of software that you install on WordPress that provides a bit of extra functionality.
When you add…
According to Campaign Monitor:
As opposed to newsletters and one-off campaigns that you create and send to a whole list of people in one go, an automatic email campaign is set up once and then automatically sent to a particular individual when that person meets a certain trigger.
Are you using email marketing automation?
If not, you may be passing up an important timesaver. What if you could reach your customers based on their behavior and engagement? Wouldn’t you love to be able to reward your best customers with extra perks like discounts and early access to special sales?
Cloud storage is an important safety measure for your critical files, and most cloud storage apps provide file sharing capability. My favorite tool is Dropbox, which I’ve been using for years. I first posted about Dropbox back in 2016, when this post was originally written. It is the easiest to use of all of the cloud storage apps I’ve used (and that’s quite a few).
I use Dropbox every day for storing files, and for sharing them with others. Sometimes it’s just too big to send via email. I also love having my files with me everywhere I go. The…
I’ve written about how to use Evernote before, but the way I use it has evolved through the years I’ve used the app. There are so many different ways to use it and every user has their favorite.
Whether I’m organizing recipes, information gathering for an upcoming trip, or working with clients, it’s been an invaluable app for me. If you know how to use Evernote, you’ll use less paper and you won’t forget things nearly as often.
I can envision using Evernote for tax information — receipts for tax-deductible expense could be photographed or scanned into Evernote, then tagged…
Content curation is the process of finding and sharing content that is valuable to your readers and followers. We curate content because most small businesses and solopreneurs don’t have a large enough team to create original content on a daily basis.
You may have heard the term curator in the context of a museum. A museum curator may have varying responsibilities depending on the size of the museum, but the curator generally selects the items for display and may be involved in the design of the exhibit. …
Do you use a brand style guide for your written content? If so, good for you. If not, I hope by the time you finish this post you’re convinced to consider it.
A style guide is not a list of rules; it’s more like a list of preferences of the creators of the guide. It will include suggestions for punctuation, words to use and not use, capitalization, and much more.
Its main purpose is to keep your writing consistent across all pieces of content. …
Add build an email list to your to-do items for customer retention. If you’ve been in business for any length of time, you know it’s not enough to get customers, you have to keep them coming back. Loyalty programs, special discounts, and impeccable customer service all contribute to customer retention.
According to Invesp, it costs five times more to acquire a new customer than to retain one. Litmus estimates email marketing return on investment (ROI) at 38:1. It’s hard to imagine a better return than that.
Once you build an email list, you have a built-in group of customers and…