Email Personalization: Be Relevant

Two terms you’ll hear a lot when you read about email marketing are email personalization and segmentation. What do they mean, what should you do with them, and how can they help you increase response to your email messages? I’m going to answer these questions in this post to help you use email more effectively and build a more active and engaged list. There’s a video at the end, so be sure you scroll all the way down.

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