How I Curate Content for Social Media

What is Content Curation?

Content curation is the process of finding and sharing content that is valuable to your readers and followers. We curate content because most small businesses and solopreneurs don’t have a large enough team to create original content on a daily basis.

You may have heard the term curator in the context of a museum. A museum curator may have varying responsibilities depending on the size of the museum, but the curator generally selects the items for display and may be involved in the design of the exhibit. They carefully consider their audience and what kinds of objects will attract interest and create excitement.

Content curation works in much the same way. It is not blindly sharing articles and blog posts, but reading, examining, and selecting content that will solve a problem your audience deals with. To curate content successfully, you must apply the same high standards of grammar, substance, and style to the content you curate as you do to what you create on your own site.

Why Should I Curate Content?

It’s nearly impossible to create enough content to keep a social profile active. That’s why so many marketers curate content from other writers.