How to Build an Email List

Beth Gramling Sanders
6 min readDec 18, 2020

Why You Need to Build an Email List

Add build an email list to your to-do items for customer retention. If you’ve been in business for any length of time, you know it’s not enough to get customers, you have to keep them coming back. Loyalty programs, special discounts, and impeccable customer service all contribute to customer retention.

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