Instagram Marketing with Planoly

Instagram marketing is an essential piece of most small business marketing plans. Used by one billion users each month, Instagram is not just for teenagers and selfies. According to a user survey, 60 percent of Instagram users say they discover new products on Instagram. More than 200 million users visit at least one business profile daily (based on internal Instagram data).

These stats are compelling reasons to incorporate Instagram marketing into your business plan. Although it’s most popular with younger (18–29-year-old) users, 47 percent of those between the ages of 30 and 49 also use Instagram, and even the 50- 64-year-old age group is represented with 23 percent. These older age groups are worth considering, as they may have more buying power than the younger groups.

This post assumes you have an existing Instagram business account, and that you are actively using Instagram marketing as part of your social media strategy.

As with your other social media profiles, sooner or later you’ll need to use scheduling software to streamline your Instagram marketing. My favorite tool for Instagram is Planoly. I use the free version, which allows you to connect both Pinterest and Instagram. You are limited to 30 uploads each month, which makes it difficult if you post daily and want to use both. The paid plan, billed annually at $7/month and…