Small Business Social Media: How to Schedule Posts with Buffer

Buffer: My Favorite Scheduling Tool for Small Business Social Media

For a small business, social media is a critical piece of your marketing strategy that requires time, effort, and resources. It doesn’t stop with posting — an effective social media program includes time budgeted to create conversation and engage on each social network. To make it work, you’re going to need to use a scheduling tool to create posts on a regular schedule if you’re going to have a consistent presence.

My favorite tool for this is Buffer. I use it constantly (no paid endorsement here, it just works for me) to schedule social updates on multiple Facebook pages, LinkedIn (both my profile and company page), Instagram, and more than one Twitter account.

This post will show you how to schedule your social media posts with Buffer to create a posting schedule that will help you build your a solid online presence. You’ll also get analytics so you see which posts are most successful.

To get started, go to Buffer.com and set up an account if you don’t already have one. You can use Buffer free for up to three social profiles, but you can only add 10 posts at a time. The Pro plan gets you one user, eight social accounts, and 100 scheduled posts for…