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Social Media Listening: Why and How
What is Social Media Listening and Why is it an Important Part of your Online Strategy?
Social media listening is often called ethical eavesdropping. You’re listening online to what social media users say about you. What if you could get honest opinions about how your customers and prospects feel about your products and services?
A popular author tells a story about a man he sat next to on a flight who was holding one of his most recent books. The man didn’t recognize the author, even though his photo was on the back of the book jacket. The author seized the opportunity and asked the man what he thought of the book. He knew he’d get an honest opinion, as the man had no idea he was speaking to the book’s author.
That’s what social media listening can do for you. You’ll hear what real customers are saying about your brand while you’re not around. Or at least not visibly around. It’s called ethical eavesdropping because you’re only listening to conversations that are already public on social media. Users are free to post — or not post — whatever they like within certain boundaries, so if it’s out there, it’s fair game.
Don’t you want to know what others are saying about you?
