Video Marketing with InShOt

Beth Gramling Sanders
6 min readSep 18, 2020

Should You Add InShOt to Your Video Marketing Tool Kit?

Video Marketing By the Numbers*

  1. Social video generates 12 times more shares than text and images combined.
  2. Video drives a 157% increase in organic traffic from SERPs.
  3. Video on a landing page can increase conversions by 80% or more .
  4. Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
  5. 92 percent of mobile video viewers share videos with others.

*Stats from WordStream

What Kind of Video Should I Share?

Video marketing is a must for both online and brick-and-mortar small business. Are you using video and sharing regularly on social media?

It doesn’t have to be perfectly or slickly produced to be effective; in fact, sometimes a quick video shot on a smart phone is more real and relatable. If budget and the lack of professional video equipment and a studio are barriers for you, let’s break those down now.

For ephemeral content such as stories, viewers expect your video to be raw and candid; as it will be gone in 24 hours anyway, there’s little reason to invest time in video editing.

There is a a middle ground between unedited and a $10,000 explainer video produced by a top agency. If you’re going to invest in video marketing, you’ll need some basic editing software. If you can afford it, you can use a mixture of professional and smart phone video — a professionally-shot-and-edited trailer or explainer video for your website, and more regular smartphone or digital camera for everyday broadcasts.

To do video marketing right, you’ll need editing software. For the desktop, there’s iMovie, Screenflow and Camtasia (for capturing screen activity — perfect for recording tutorials), all the way up to Adobe Premiere and Final Cut Pro for professionals or prosumers. Wherever you find yourself, you can find a software solution for your level of expertise and learning curve.

I’ve recently begun to concentrate more on video marketing in my own business; I produce weekly videos to…