Video Marketing with InShOt

Should You Add InShOt to Your Video Marketing Tool Kit?

Video Marketing By the Numbers*

1. Social video generates 12 times more shares than text and images combined.
2. Video drives a 157% increase in organic traffic from SERPs.
3. Video on a landing page can increase conversions by 80% or more .
4. Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
5. 92 percent of mobile video viewers share videos with others.

*Stats from WordStream

What Kind of Video Should I Share?

Video marketing is a must for both online and brick-and-mortar small business. Are you using video and sharing regularly on social media?

It doesn’t have to be perfectly or slickly produced to be effective; in fact, sometimes a quick video shot on a smart phone is more real and relatable. If budget and the lack of professional video equipment and a studio are barriers for you, let’s break those down now.

For ephemeral content such as stories, viewers expect your video to be raw and candid; as it will be gone in 24 hours anyway, there’s little reason to invest time…