What is Content Marketing?

The Content Marketing Institute (CMI) defines content marketing as

… a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

Simply put, content marketing is attracting customers with content written with them in mind, with the goal…




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Beth Gramling Sanders

Beth Gramling Sanders

BethGSanders.com | WordPress Web Design

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