Why Instagram Marketing Can Be Frustrating

Yes, Instagram marketing can make it difficult to share your content, as, unlike other social platforms, you can’t post a link in an Instagram caption. Here’s how I get around this.

I set up a page called My Instalanding on my website. I’m used to doing landing pages for everything else, so one day I just had the idea to do an Instagram landing page. Why didn’t I think of this before? Probably because it’s too simple.

You can go to the page but I’d like you to keep reading here, so I’m going to make it easy with screenshots.

The top of my landing page has my three latest posts. When I add a new blog post, I make an image for Instagram (1080 x 1080px) and add text. The one thing that will actually link in an Instagram caption is an Instagram username. So I add “Link in profile @bethgsandersonline.” That takes you directly to my profile, where the link to my page is, as you can see below. The URL shows you that it’s related to Instagram.