Why You Need a Brand Style Guide

Beth Gramling Sanders
5 min readJan 3, 2021

What’s a Brand Style Guide?

Do you use a brand style guide for your written content? If so, good for you. If not, I hope by the time you finish this post you’re convinced to consider it.

A style guide is not a list of rules; it’s more like a list of preferences of the creators of the guide. It will include suggestions for punctuation, words to use and not use…