Yesterday was happy/sad. Happy/sad because we closed on the sale of the house we lived in for 28 years. Where we raised our two girls and a few dogs along the way. The kitchen in which I made approximately 2160 peanut-butter-and-jelly sandwiches for school lunches. The scene of numerous taco…

Why Social Media Mistakes Matter Social media mistakes matter because your social media presence may be the first — or even the only — impression potential customers have of your business. Your social profiles should reflect who you are, what you do, and what you stand for. Most social media mistakes are a result of…

What is Gravity Forms? If you’re a WordPress user, you’ve probably heard of Gravity Forms. It’s one of the leading form building plugins, and can do anything from a simple contact form to a college admission application. You can read about features and pricing here. I’ve used Gravity Forms for many years. At first…

What is Email Marketing Automation? According to Campaign Monitor: As opposed to newsletters and one-off campaigns that you create and send to a whole list of people in one go, an automatic email campaign is set up once and then automatically sent to a particular individual when that person meets a certain trigger. What Can I Automate? Are you…

Cloud storage is an important safety measure for your critical files, and most cloud storage apps provide file sharing capability. My favorite tool is Dropbox, which I’ve been using for years. I first posted about Dropbox back in 2016, when this post was originally written. …

I’ve written about how to use Evernote before, but the way I use it has evolved through the years I’ve used the app. There are so many different ways to use it and every user has their favorite. What Can Evernote Do For Me? 1. Organize Information Whether I’m organizing recipes, information gathering for an upcoming trip, or working…

What is Content Curation? Content curation is the process of finding and sharing content that is valuable to your readers and followers. We curate content because most small businesses and solopreneurs don’t have a large enough team to create original content on a daily basis. You may have heard the term curator in the…

What’s a Brand Style Guide? Do you use a brand style guide for your written content? If so, good for you. If not, I hope by the time you finish this post you’re convinced to consider it. A style guide is not a list of rules; it’s more like a list of preferences of the…

Why You Need to Build an Email List Add build an email list to your to-do items for customer retention. If you’ve been in business for any length of time, you know it’s not enough to get customers, you have to keep them coming back. Loyalty programs, special discounts, and impeccable customer service all contribute to customer retention. …